Lottzy
Design Style
- Contemprorary
- Exclusivity
- Luxury
- Entertainment
Deliverables
- Advertisement
- Photography
- Strategy
New video social marketing brand that engages with advertising companies, brands, and the general public.
The Lottzy is Video based marketing platform that shares revenue with viewers / users in the form of prize draws. We needed to create a strong brand identity that will connect with younger, tech savvy, heavy internet users.
Idea was to create a strong unique symbol that can represent the brand in exclusive way, but also to be creative and recognizable. One of my ideas and concepts was to create this ‘play button’ symbol that will have letter L as part of it, and it worked perfectly creating unique and eyecatchy logo that shows you in a subtle way what is it about (Video Platform).
It was very important that logo works nicely in multiple applications and different color versions, also that symbol can be recognizable, stand alone and represent Lottzy.
